One brand, across the whole menu.

Begin with a shared feeling.

A simple color palette and a clear logo placement can bring different packaging formats into one collection.

Let the product guide the layout.

Keep the character of your brand while adapting the artwork to each shape. Give smaller items a simpler design and larger surfaces space to tell more of your story.

Grow at your own pace.

Start with the formats you use most often. Review demand, artwork and order quantities with your supplier as you plan the next addition.