A good packaging brief starts with your menu.

Start with what you serve.

Tell us about the food or drink, how it is filled and how your customers carry and use it. Photos of your current packaging can help explain the format you have in mind.

Bring the practical details together.

Include your preferred capacity, dimensions, order quantity and destination. If you have an event or launch date, share it early so that timing can be discussed.

Leave room for a sample.

Review the proposed specification and test a sample with your own menu before approving a production order. The right conversation starts with clear details.