A good packaging brief starts with your menu.

Start with what you serve.

Tell us about the food or drink, how it is filled and how your customers carry and use it. Photos of your current packaging can help explain the format you have in mind.

Bring the practical details together.

Include your preferred capacity, dimensions, order quantity and destination. If you have an event or launch date, share it early so that timing can be discussed.

Leave room for a sample.

Review the proposed specification and test a sample with your own menu before approving a production order. The right conversation starts with clear details.

A practical packaging brief checklist

Begin the brief with the menu item, portion and serving conditions. Add the filling temperature, expected contact time and handling method where relevant. These are questions to confirm, not performance claims about a product.

Separate requirements from preferences. Required dimensions, closure needs and destination documentation belong in one section; preferred colours, visual examples and alternative formats can be listed separately. Identify unknown items clearly.

Include an expected quantity, destination and requested schedule for discussion. Ask for confirmation of specifications, sample review steps and order-specific terms. Keep the brief dated so later revisions are easy to compare.

How to choose

• Describe the food or drink, filling temperature and intended serving time.
• Confirm dimensions and the exact container and lid combination.
• Share artwork, reference quantity and delivery destination.

Request the relevant specifications and a sample. Suitability, material, availability, quantity and delivery terms must be confirmed for your order.

Products · Custom Printed Paper Cups & Food Packaging · Contact our team